Eureka! Institutional Repository

The current final work studying the purchasing behavior of consumers for NIKE company. While at the same time focuses to explore the athletic profile of Greek consumer. For the purpose of that research it is found through the literature review, some different issues that are related with the behavior of the consumer. The questionnaire has been shared in different cities, in 150 consumers of athletic products. The processing of data has completed with SPSS. For data analysis has been used the descriptive statistics and T-test. The final works is divided in five chapters which of the first one is introductory, in which we have literature review, at the second chapter we have preliminary investigation, at the third chapter we have the results of frequencies, at the fourth chapter we have the crosstabs, and finally at the fifth chapter we have the main conclusion of primary research.