Tourism Property Acquisition in South Africa: A Marketing Perspective (Conference presentation)
Snyman, A./ Soteriades, M./ Σωτηριάδης, Μ.
In the current context of a highly competitive tourism environment, it is increasingly significant to attract
alternative and supplementary target segments contributing to diversify and reinforce tourism activity of a destination. This
is probably more attractive task for South Africa, a globally emerging destination. The aim of this paper is to explore the
crucial factors influencing behaviour of individuals purchasing tourism property in South Africa. From a destination
perspective, this analysis is very important in successfully attracting and sustaining property owners. A survey using the
method of quantitative research by means of a questionnaire has been conducted to real estate agencies in South Africa.
The statistical data were analysed by SPSS and a factor analysis has been performed. Research findings indicated five
factors to be crucial from a marketing perspective, namely: country’s perception and infrastructure, government policy,
economy, competitiveness and natural resources / environment.
The present study allows for gaining understanding on the behaviour and decision making of foreigners willing to acquire
tourism properties in a destination. Marketing implications are also discussed. Study’s findings suggest that destination
marketers have to focus on specific issues, consider this segment as a challenge and promising, and incorporate this
component in marketing planning.
Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
Keywords: | Tourism property;Behaviour and decision making;Determining factors;Destination marketing;South Africa;Ιδιοκτησία τουρισμού;Συμπεριφορά και λήψη αποφάσεων;Καθοριστικοί παράγοντες;Μάρκετινγκ προορισμού;Νότια Αφρική |
Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
URI: | http://195.251.240.227/jspui/handle/123456789/1273 |
Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing Bucks New University |
Appears in Collections: | ICCMI (2012) |
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File | Description | Size | Format | |
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Snyman_Soteriades_Tourism_Property_Acquisition_in_South.pdf | 472.46 kB | Adobe PDF | View/Open |
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