Eureka! Institutional Repository

The purpose of this paper is to explore the meaning, usefulness and practices of marketing communications. The paper is divided into two main parts, which are too divided into other categories.The first part is more of a theoretical getting the reader to know about the history of marketing, and defining the meaning of marketing. It also mentions some of the most commonly used types of marketing, especially nowadays. Purposes of part one 1)Theoretical and Historical understanding of Marketing Communications 2) The importance of marketing either as wide concept or as a specific concept in a firm. The second part is more practical, specific and is consisted of two main parts. The first one refers to the role of marketing in a firm and the second one is a more specific approach. The internal marketing department in a firm its constitution and its targets. Purposes. 1) Understanding of marketing’s practical uses in a firm 2) How an internal marketing department works 3) How the theory and history is put into practice