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This research is the thesis of the student Sakka Panagioti under the guidance of Professor Mr. Savvas Mavridis. This paper presents the analytical branch of neuroscience and neuromarketing, and the methods used by them on practical issues to analyze the psychology of consumers decision making process. The purpose of this research is to present all those elements with which the neuroscience evolved and the application methods by which the consumer psychology is related, the role played by the science of marketing, and the various changes that are resulted from this collaboration. First of all, there is a reference made to the historical development of marketing through the centuries, The various modes of operation and guidance used till today. In the second chapter there is an extensive reference to the neuroscience industry, its roots, but also in the theories used and played an important role in the evolution of humanity. The third chapter presents the neuromarketing, involving its functions, the methods used and which are directly related to neuroscience and psychology, and moral barriers, where the marketers have to face in market research. The fourth chapter refers to the Greek market how the neuroscience evolved and the marketing in Greece, and at what stage are the Greek companies to understand and start now to use the data and results of experiments based on the neuromarketing field. Finally, the fifth chapter carried a small survey that got place in supermarkets, in order to understand the movements of consumers, their hesitations and predict how neuromarketing can evolve and draw interesting outcomes from the Greek market.