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The objective of this thesis is to examine e-commerce. It consists of two parts: the first part is the theoretical component of the study, while the second part is the empirical component which the research is carried out using survey data. In this study, we will examine the evolution of e-commerce and its current position with respect to the actual market as well as the on-line market. The e-commerce, overtime has gained popularity with consumers. Advances in technology and particularly the Internet, is a key factor for the development of e-commerce. It also analyzes the advantages, the disadvantages and the characteristics of e-commerce. In addition, it analyzes the situation in the Greek market with respect to e-commerce. Finally, the study shows that almost all the internet users have made purchases via online shopping.