Eureka! Institutional Repository

In the present work, the importance of business plans for the establishment and implementation of each new business idea is presented. We analyze the benefits of business plansthat are important and the factors that contribute to their success. Then we present a business plan for a gym, which, besides the conventional services, includes a children's playground with creative activities for the children of its members as well as a spa, a café and a bistro. In order to shape the business plan, consumer behavior of the respective services, market and competitiveness were analyzed, while the strengths, weaknesses, the threats and opportunities were explored through a SWOT analysis. Finally, a financial analysis was implemented to examine the amount of the company's initial investment capital, sales, operating expenses and profits over the next five years in order to calculate the repayment of the initial capital.