Eureka! Institutional Repository

In the following research project the subject of study is to what extent people make electronic complaints in the social media. Initially four concise chapters will be presented with the subjects of social media and advertising, traditional and nontraditional E-wom, sign a petition and institutions which constitute our secondary research (office research). Afterwards, in our primary research (field research) the aim and objectives (general and special) are reported, as well as the inquiring method which is sampling without probabilities and more specifically, convenience. The methodology of the project is based on a quantitative and qualitative gallop poll through a structured electronic questionnaire. The number of people asked is 300 (n=300) and the questions included in the questionnaire are 13. Moreover, this assignment presents the questionnaire of the research, its results as well as the conclusions drawn through solo entry (frequencies), double entry – cross (crosstabs), test x2 and test anova. Finally, the bibliography for the secondary research is presented