Η ζήτηση και η κατανάλωση αλκοολούχων ποτών στους Δήμους Θερμαϊκού, Νεάπολης - Συκεών και Λαγκαδά του Νομού Θεσσαλονίκης (Bachelor thesis)

Σμπόνια, Άννα-Χριστίνα/ Σπυροπούλου, Μυροφόρα/ Παπαδόπουλος, Σωκράτης


The following senior thesis constitutes a research of primary elements on the subject of the consumption and the demand of alcoholic drinks, in the municipalities of Thermaikos, Neapolis – Sykies and Lagkada, in the Prefecture of Thessaloniki. The basic units are two. In the first stage a bibliographic review is drawn up, where recording of secondary elements takes place, with regard to the alcoholic drinks field. More specifically, the definition and the process of the production of alcoholic drinks is mentioned, as well as, the categories in which they are separated. Consequently, extensive report in the field of alcoholic drinks occurs, in conjunction with its course in the Greek and the European – international market, generally. In the end of the bibliographic review we will see the international and, mainly, the Greek crisis and the repercussions of it in the sector of alcoholic drinks. The second unit is constituted be the methodology of the collection of primary elements that were selected for the development of this research, as well as, the analysis of those elements through the program SPSS. Then, the results from the research, which are recorded in tables of abbey and double entry, are followed. At the end, we have the conclusions of the research – study, as, also, the annex in which questionnaire and bibliography were used.
Institution and School/Department of submitter: Σχολή Διοίκησης & Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Subject classification: Αλκοολούχα ποτά
Alcoholic beverages
Drinking of alcoholic beverages--Greece--Thessaloniki
Κατανάλωση αλκοολούχων ποτών--Ελλάδα--Θεσσαλονίκη
Alcoholic beverage industry
Βιομηχανία αλκοολούχων ποτών
Keywords: Αλκοολούχα ποτά;Κατανάλωση αλκοόλ;Θεσσαλονίκη;Alcoholic beverages;Alcohol consumption;Thessaloniki
Description: Πτυχιακή εργασία - Σχολή Διοίκησης & Οικονομίας – Τμήμα Διοίκησης Επιχειρήσεων, 2017 α.α. 8912
URI: http://195.251.240.227/jspui/handle/123456789/14176
Item type: bachelorThesis
General Description / Additional Comments: Πτυχιακή εργασία
Subject classification: Αλκοολούχα ποτά
Alcoholic beverages
Drinking of alcoholic beverages--Greece--Thessaloniki
Κατανάλωση αλκοολούχων ποτών--Ελλάδα--Θεσσαλονίκη
Alcoholic beverage industry
Βιομηχανία αλκοολούχων ποτών
Submission Date: 2022-03-29T13:47:32Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: Σχολή Διοίκησης & Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Publication date: 2017-10-04
Bibliographic citation: Σμπόνια Άννα-Χριστίνα/ Σπυροπούλου Μυροφόρα/ Παπαδόπουλος Σωκράτης, Η ζήτηση και η κατανάλωση αλκοολούχων ποτών στους Δήμους Θερμαικού, Νεάπολης-Συκεών και Λαγκαδά του Νομού Θεσσαλονίκης, Σχολή Διοίκησης & Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων, Διεθνές Πανεπιστήμιο Ελλάδος, 2017
Abstract: The following senior thesis constitutes a research of primary elements on the subject of the consumption and the demand of alcoholic drinks, in the municipalities of Thermaikos, Neapolis – Sykies and Lagkada, in the Prefecture of Thessaloniki. The basic units are two. In the first stage a bibliographic review is drawn up, where recording of secondary elements takes place, with regard to the alcoholic drinks field. More specifically, the definition and the process of the production of alcoholic drinks is mentioned, as well as, the categories in which they are separated. Consequently, extensive report in the field of alcoholic drinks occurs, in conjunction with its course in the Greek and the European – international market, generally. In the end of the bibliographic review we will see the international and, mainly, the Greek crisis and the repercussions of it in the sector of alcoholic drinks. The second unit is constituted be the methodology of the collection of primary elements that were selected for the development of this research, as well as, the analysis of those elements through the program SPSS. Then, the results from the research, which are recorded in tables of abbey and double entry, are followed. At the end, we have the conclusions of the research – study, as, also, the annex in which questionnaire and bibliography were used.
Table of contents: ΠΕΡΙΛΗΨΗ 8 Εισαγωγή 9 ΚΕΦΑΛΑΙΟ 1 11 1.1 Εισαγωγή 11 1.2 Αλκοολούχο ποτό 12 1.3 Eιδικές κατηγορίες αλκοολούχων ποτών 14 1.4 Περιγραφή του κλάδου των αλκοολούχων ποτών 15 1.5 Ο κλάδος αλκοολούχων ποτών στην Ευρωπαϊκή-Διεθνή αγορά 21 1.6 Ελληνική αγορά και εξαγωγές 23 1.7 Φορολογικό Καθεστώς και Νομοθετικό Πλαίσιο 27 1.8 Οικονομική Κρίση 30 1.9 Ο κλάδος των αλκοολούχων ποτών κατά την περίοδο της οικονομικής κρίσης 33 ΚΕΦΑΛΑΙΟ 2 34 2.1 Μεθοδολογία 34 2.2 Περιεχόμενο – Ανάλυση Ερωτηματολογίου 35 2.3Πίνακες Μονής Εισόδου 36 2.4 Πίνακες Διπλής Εισόδου 56 Συμπεράσματα 72 ΠΑΡΑΡΤΗΜΑ 74 Ερωτηματολόγιο 75 Βιβλιογραφία 83
Advisor name: Μαυρίδης, Σάββας
Examining committee: Μαυρίδης, Σάββας
Publishing department/division: Σχολή Διοίκησης & Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Publishing institution: ihu
Number of pages: 84
Appears in Collections:(πρωην) Τμήμα Εμπορίας & Διαφήμισης

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