Eureka! Institutional Repository

The age we are experiencing is considered by many as the information age. This means that people have the ability to exchange information and access data that was difficult or impossible in the past. The internet is now an integral part of our lives on both a personal and a professional level. Nowadays, business competition is particularly strong, thus making the use of the Internet necessary, providing enormous benefits when properly used with its potential applications and user benefits being infinite. It may have only been some decades ago when the purchase of products and services through a computer sounded like a funny scenario, but now the use of e-commerce is spreading at a rapid pace and creating a new market. The main element of ecommerce is communication, thus E-Marketing. This diploma thesis aims to highlight the impact of E-Marketing on businesses. Initially we will analyze the concepts of Marketing as well as its historical evolution over time, the emergence of the Internet. Then the emergence of E-Marketing will be discussed, as it is compared with the traditional one, identifying their advantages and disadvantages. In the next chapter, the techniques and tools for the promotion of E-Marketing will be elaborated on, as well as how they can be implemented and measured successfully.