Eureka! Institutional Repository

The following case is a research done in cooperation with the issue of the impact the Financial crisis has on the Field of hotels in Greece. Our aim is the gathering of data which will enable us to indicate if the Financial crisis has affected the greek hotel Field and to what extent. The methodology which was used in this project was upon systematic sampling in the form of a personal interview from a sample n=50 hotel units of the country of Thessaloniki which are members of the hotel owners association and of booking. In the first part there is a review of the bibliography in which we examine some introductory meanings regarding the phenomenon of tourism (such as definitions, kinds, categories, classifications, special features, touristy product, the impact of tourism and s.w.o.t analysis). The first part also includes the analysis of the condition of the touristy field in Greece (A.E.P., arrivals, expenses e.t.c). Continuing with our project we analyze the whole hotel field (the meaning of the hotel, problems and potentials, features and so on) and we refer to the global-international financial crisis and its competitiveness and in the end, we examine the study of the case in the country of prefecture of Thessaloniki (by providing information for the country in general, the kinds of tourism in it, the profile of the tourists who visit it and the conditions of the country due to the crisis). In the second part of our project the collection of primitive data is taking place with the method (the methodology of the research, the results of single and double admission and the conclusions) of the personal interview (as we have already refered) with a structured questionnaire. The results of this research depict that the financial crisis has a negative effect on the 40% of the three-star hotels and on the 20% of the four-star hotels whereas it affected a positive effect only on the 4% of the five-star hotels. Furthermore, the 74% of hotels consider that the most important factor which is responsible for the influencing outcome of the crisis is government handling. Finally, half of the fifty hotels which participated in this research claim that strong competition is the greatest threat for their field with the conservation of seasonality of employment to hold the second place unemployment.