Eureka! Institutional Repository

Introduction: Adequate consumer information on the products they buy is a right, so information on the content of the food is useful to be provided to consumers. The inclusion of ingredients is a way of identifying the nature of the food consumed, while providing a label explaining the nutrient content. In both the USA and Europe, legislation and guidelines have been put in place to make consumers as much as possible aware of what they consume and their potentially harmful substances and ingredients. Many researchers have dealt with consumer attitudes towards nutrition labeling if they are consulted on their purchases, understand their information and ultimately influence their decisions. Purpose: This research studies the attitudes of 800 consumers towards the nutritional label and what factors influence the use of the information given on it. Methodology: The survey was conducted using the questionnaire method, followed by statistical analysis with descriptive statistics and correlation analysis. Conclusions: There are specific variables that define reading a nutrition label such as sex, as women are more sensitized and declare that they always read the nutrition label, age, in particular the average ages 31-60 are more likely to always read the nutrition label, food purchasing time, physical condition, health status, food costs and those who spend more money on their diet read more often the nutrition label.