Διερεύνηση της αγοραστικής συμπεριφοράς γυναικών άνω των 18 ετών, κατοίκων του πολεοδομικού συγκροτήματος Θεσσαλονίκης όσο αφορά τα προϊόντα υπόδησης που χρησιμοποιούν καθώς επίσης και τους παράγοντες που καθορίζουν την προτίμησή τους αυτή. (Bachelor thesis)
Γεωργίου, Αναστασία-Γεωργία/ Κοροξενίδου, Δήμητρα/ Αιβαλιώτη, Χρυσανθή
The thesis was carried out as part of the thesis of the Department of Marketing and Advertising and is a research of primary data on the investigation of the purchasing behavior of women over 18 years of age in Thessaloniki regarding the footwear they use as well as the factors that determine their preference. The data that were included in it were collected from articles, papers, and questionnaires through a survey. The work is divided into 4 chapters. The first chapter describes the financial context in which the luigi company is to operate. Specifically, the European and Greek footwear markets are described and the trends dominating the market. The second chapter presents the behavior of women in the footwear market and the third chapter presents the research methodology. The fourth chapter presents the results - conclusions of this paper, concluding with suggestions on them.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | οικονομική κατάσταση;οικονομική κρίση;ελληνική πραγματικότητα;προϊόντα υπόδησης;Ελληνική κατανάλωση;συμπεριφορά των καταναλωτών |
| Description: | Πτυχιακή εργασία - Σχολή Διοίκησης και Οικονομίας - Τμήμα Διοίκησης Οργανισμών, Μάρκετινγκ και Τουρισμού, 2019 (α/α 11432) |
| URI: | http://195.251.240.227/jspui/handle/123456789/14815 |
| Appears in Collections: | (πρωην) Τμήμα Τουριστικών Επιχειρήσεων |
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http://195.251.240.227/jspui/handle/123456789/14815
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