Eureka! Institutional Repository

In this quantitative work, an attempt has been made to clarify several new relevant terms in the field of education and to try to understand how useful they can be. Marketing terms, marketing mix, educational marketing are very useful terms and very important as they have entered the daily lives of teachers. Through strategic marketing and the processes that govern it, teachers and therefore service enjoy better quality services. This thesis concludes in two parts, the first a theoretical one where it develops capital chapters on educational marketing, its capabilities and its uses.Reference is made to issues of innovation, segregation of products and services as well as marketing philosophy. In the second part, a methodology is developed, providing some theoretical evidence for quantitative research, followed by statistical analysis and commentary.This is a quantitative survey which was completed by filling in Google questionnaires followed by statistical and bibliographic analysis of the resulting data.