Eureka! Institutional Repository

Food consumption is an important factor for the market, as food is the source of life for the smooth preservation of human beings. As technology is evolving rapidly, affecting all sectors, the same has happened with the consumer industry. The daily 2 routine of people is overwhelmed by the plethora of information they receive either from the media or from the internet. Despite the economic crisis in recent years, food consumption has been affected in the product market. The consumer will now find it harder to buy a product that is less necessary than in the past. He is also more careful in choosing foods, as he tries to choose more quality and thus healthier food. Therefore, the purpose of this study is to investigate consumer spending on households, in particular in a rural area. The purpose of the study is to approach the subject that it analyzes