Eureka! Institutional Repository

Over the last couple of years, Neuromarketing field has been widely developed and intensely applied. Those techniques are obviously implemented in combination with other, traditional methods. In the beginning, some concerns regarding this specific field of Marketing arose in relation to its morality. Even though many studies tested Neuromarketing’s content and its influence on consumers, the bibliography is still inadequate in the case of e-commerce and its consumers. The purpose of this project is to present the ways that these particular techniques of Neuromarketing can be applied to the e-commerce nowadays. E-commerce and Neuromarketing are two different fields, combined for the purpose of this project. The research of this study concerns the conceptional research, based on the already existing bibliography and theory.