Επιχειρησιακός σχεδιασμός για την αειφορία και την ανάπτυξη του Τουρισμού στη Μητροπολιτική Θεσσαλονίκη - Τομέας Τουρισμού - Δήμος Θεσσαλονίκης (Master thesis)
Στεφανίδου, Στυλιανή
ABSTRACT
The aim of this research is to illustrate the actions of the Department of Tourism of the Municipality of Thessaloniki in order to draw useful conclusions, which will be part of the Tourism strategic planning of Thessaloniki implemented by the School of Economics & Management of IHU.
In this context will be recorded all the actions of the Municipality of Thessaloniki from 2011 -2019, the missions of the City's Diplomacy from 2013-2019, statistical data related to visitors from information centers from 2014-2019, statistical data of the civil weddings held from 2012-2019 in the Municipality of Thessaloniki , accommodation data of the Region of Central Macedonia and the ''Thessbrunch action'' of the Thessaloniki Hoteliers Association.
The conclusion of the research includes personal proposals with regard to the Local Government and its relative contribution for the promotion of the city.
| Institution and School/Department of submitter: | Σχολή Οικονομίας και Διοίκησης - Τμήμα Διοίκησης Οργανισμών, Μάρκετινγκ και Τουρισμού |
| Keywords: | Επιχειρησιακός σχεδιασμός;Αειφορία και ανάπτυξη του Τουρισμού |
| Description: | Μεταπτυχιακή εργασία - Σχολή Οικονομίας και Διοίκησης - Τμήμα Διοίκησης Οργανισμών, Μάρκετινγκ και Τουρισμού, 2021 (α/α 12911) |
| URI: | http://195.251.240.227/jspui/handle/123456789/16565 |
| Appears in Collections: | Μεταπτυχιακές Διατριβές |
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http://195.251.240.227/jspui/handle/123456789/16565
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