Eureka! Institutional Repository

In recent years, there have been constant changes globally, which directly affect the social, economic and political situation. Information, with the inexhaustible capabilities of the internet runs at a dizzying speed disrupting areas that used to maintain their constants.Education, which is a living organism of society, could not be unaffected in all these sweeping changes. Its concern is no longer just to provide knowledge but to be able to align with the imperatives of modern society by giving an outlet to social problems such as youth unemployment, early school leaving, etc. It is imperative that innovative ideas and programmes, such as the institution of apprenticeship, be projected and promoted. Through the coordinated use of all available marketing functions and activities, integrated communication strategies should be adopted, designed and implemented with the ultimate aim of promoting and informing the public in order to stimulate interest. The entire design should be achievable, sustainable and lie in the establishment of a link between the organisation and its environment. The value and power of the transmitter of the message depends on the presentation, intending to benefit the greatest possible from the time and financial burden that will arise. It will therefore need to combine the appropriate communication tools, taking into account the groups targeted and the fact that the production of new knowledge, the acquisition of new skills and the search for innovations are undoubtedly new facts.