Eureka! Institutional Repository

This thesis examines the impact of the Covid-19 pandemic on both Greek e-commerce and the world. The impact that the coronavirus has had on e-commerce companies is not yet so well known, which is why the purpose of the work is to present a more complete picture of them. E-commerce is currently considered the most important tool for businesses that want to remain competitive in a dynamically demanding environment. For this reason, it is also being investigated how these companies, especially in our country, manage to respond to the challenges of this pandemic, in order to evolve and be considered viable. Finally, there is an important reference to the promotion of innovative business models, with the ultimate goal of improving and developing e-commerce.