Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?
Sarmaniotis, Christos/ Papaioannou, Eugenia/ Assimakopoulos, Costas/ Gkiouzepas, Lampros/ Σαρμανιώτης, Χρήστος/ Γκιουζέπας, Λάμπρος/ Παπαϊωάννου, Ευγενία/ Ασημακόπουλος, Κώστας
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Issue Date: | 14-Jul-2015 |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI 2012), Thessaloniki, 2012 |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4438 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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http://195.251.240.227/jspui/handle/123456789/4438
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