A product semantics approach for investigating the role of customers in new service development
Sigala, Marianna/ Christou, Evangelos/ Σιγάλα, Μαριάννα/ Χρήστου, Ευάγγελος
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Issue Date: | 2010 |
| Citation: | SERVSIG International Research Conference, Porto, 2010 Sigala, M., Christou, E. (2010). A product semantics approach for investigating the role of customers in new service development. Πρακτικά συνεδρίου από SERVSIG International Research Conference. που διεξήχθη σε Porto, Portugal. Φορέας διεξαγωγής American Marketing Association |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης |
| URI: | http://195.251.240.227/jspui/handle/123456789/4465 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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http://195.251.240.227/jspui/handle/123456789/4465
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