Brand confusion through advertising : The case of airlines and hotels
Kassianidis, Panagiotis/ Christou, Evangelos/ Χρήστου, Ευάγγελος/ Κασσιανίδης, Παναγιώτης
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Issue Date: | 2008 |
| Citation: | Kassianidis, P. & Christou, E. (2009). Brand confusion through advertising: The case of airlines and hotels. Journal of Tourism & Hospitality Management. 14(2):97-121. Journal: Journal of Tourism & Hospitality Management, vol.14, no.2, 2008 |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2008 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4506 |
| ISSN: | 1447-6770 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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