Investigating differences between domestic and international winery visitors in Greece
Christou, Evangelos/ Lymperopoulos, Constantinos/ Sigala, Marianna/ Nella, Athina/ Νέλλα, Αθηνά/ Χρήστου, Ευάγγελος/ Λυμπερόπουλος, Κωνσταντίνος/ Σιγάλα, Μαριάννα
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Keywords: | Travel industry;Ταξιδιωτική βιομηχανία;Data analysis (Quantitative research);Ανάλυση δεδομένων (Ποσοτική ανάλυση);Tourism--Economic aspects;Τουρισμός--Οικονομικές απόψεις |
| Issue Date: | 2012 |
| Publisher: | Washington State University |
| Citation: | International Conference on Advances in Hospitality and Tourism Marketing & Management, Corfu, 2012 Nella, A., Christou, E., Lymperopoulos, C. & Sigala, M. Investigating differences between domestic and international winery visitors in Greece. Πρακτικά συνεδρίου από 2ο International Conference on “Advances in Hospitality and Tourism Marketing & Management που διεξήχθη σε Corfu, Greece. Φορέας διεξαγωγής Alexander Technological Institute of Thessaloniki, Democritus University of Thrace, the Washington State University and the Research Institute for Tourism of the Hellenic Chamber of Hoteliers. [χ.τ.]: Washington State University. |
| Abstract: | Despite the growth of the global wine tourism market, officially recorded data and comparative empirical studies concerning the issue are relatively limited. Though, market knowledge is fundamental to support future growth. In this vein, the present study aims to investigate differences between domestic and international winery visitors in Greece. A convenience sample of 517 visitors, 349 Greeks and 168 foreigners is used. Statistical comparisons of the two sub-samples identified significant differences in terms of motives, initial attitudes, awareness and loyalty, wine spending, income, age groups, satisfaction and future behavioral intentions. Practical implications of the findings are discussed. |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4507 |
| Other Identifiers: | http://www.ahtmm.com/proceedings/2012/2ndahtmmc_submission_330.pdf |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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|---|---|---|---|---|
| Nella_Christou_Lymperopoulos_Sigala_Investigating_Defferences_Between.pdf | 1.44 MB | Adobe PDF | View/Open |
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