ISO 9000 certification as a branding tool : enhancing competitive strategies in traditional tourism countries
Karamanidis, Ioannis/ Christou, Evangelos/ Χρήστου, Ευάγγελος/ Καραμανίδης, Ιωάννης
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Issue Date: | 1998 |
| Citation: | Christou, E. (1998). ISO 9000 certification as a branding tool: enhancing competitive strategies in traditional tourism countries. in 48th Congress of the International Association of Scientific Experts in Tourism (AIEST) που διεξήχθη σε Marrakech, Morocco. Φορέας διεξαγωγής AIEST. Congress of the International Association of Scientific Experts in Tourism (AIEST), Marrakech, 1998 |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 1998 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4567 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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