Consumer attitudes towards recycling : construction of a reliable and valid multi-item measure

Abstract

Developing recycling programs requires the conduct of consumer recycling behaviour research. Attitudes towards recycling are considered to be the most important predictor variable in relative international literature. The crucial point in attitudes measurement is assuring the validation of a sufficient measure. The aim of this paper is to construct a reliable and valid multi-item measure of recycling attitudes. Following a validated procedure, factor analysis is employed, alpha-Cronbach and split-half reliability are calculated and convergent validity is assessed. A 13 item scale is obtained, which might be proved useful in future research on a local or an international level.