Enhancing competitiveness in the hospitality industry : revisiting Porter’s generic competitive marketing strategies in Greece
Karamanidis, Ioannis/ Christou, Evangelos/ Χρήστου, Ευάγγελος/ Καραμανίδης, Ιωάννης
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Keywords: | Marketing Strategy in the Hotel Industry;Porter's Matrix of Compettitive Advantages;Greece |
| Issue Date: | 1999 |
| Publisher: | Emerald |
| Citation: | Christou, E., Karamanidis, I. (1999). Enhancing competitiveness in the hospitality industry: revisiting Porter’s generic competitive marketing strategies in Greece. Tourism Review 54, (1). Διαθέσιμο σε: http://www.emeraldinsight.com/doi/pdfplus/10.1108/eb058295 (Ανακτήθηκε 13 Ιουλίου 2015). Journal : Tourism Review, vol 54, no 1, 1999 |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 1999 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4574 |
| ISSN: | 1660-5373 |
| Other Identifiers: | 10.1108/eb058295 http://www.emeraldinsight.com/doi/pdfplus/10.1108/eb058295 http://www.emeraldinsight.com/doi/abs/10.1108/eb058295 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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