Information and Communication Technologies Applications in Greek Food and Beverages Companies
Triantafyllidou, Christina/ Xinidou, Theodora/ Kotzaivazoglou, Iordanis/ Mavridis, Savvas/ Μαυρίδης, Σάββας/ Κοτζαϊβάζογλου, Ιορδάνης/ Ξυνίδου, Θεοδώρα/ Τριανταφυλλίδου, Χριστίνα
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Keywords: | ICTs (Information and Communications Technology);Εμπόριο τροφίμων;Ποτά--Βιομηχανία και εμπόριο;Καινοτομίες, Τεχνολογικές;Τεχνολογική αλλαγή;IT (Τεχνολογία της πληροφορίας);ICTs (Τεχνολογία πληροφορίας και επικοινωνιών);IT (Information technology);Innovations, Technological;Drinks--Industry and trade;Technological change;Food trade |
| Issue Date: | 2008 |
| Citation: | Mavridis, S., Kotzaivazoglou, I., Xinidou, T. & Triantafyllidou, C. (2008). Information and Communication Technologies Applications in Greek Food and Beverages Companies. International Review of Applied Economic Research. 3. Journal: International Review of Applied Economic Research, vol.3, 2008 International Conference on Applied Economics, Kastoria, 2008 |
| Abstract: | New technologies can help companies improve their performance, achieve better customer satisfaction and increase their profits. This paper refers to the role of Information and Communication Technologies (ICTs) in Greek Food and Beverages (F&B) companies. The methodological tool used is the structured questionnaire. The research findings show that many new technologies are used by enterprises in the F&B sector. These technologies are adapted to the activities and the demands of each company. The most important reasons for using the new technologies are better and faster communication among partners and the promotion of companies to the consumer. |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2008 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4577 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Mavridis_Kotzaivazoglou_Xinidou_Triantafyllidou_Information_and_Communication.pdf | 969.06 kB | Adobe PDF | View/Open |
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