Aspects of CRM systems employed by export companies in Thessaloniki area
Sarmaniotis, Christos/ Papaioannou, Eugenia/ Assimakopoulos, Costas/ Παπαϊωάννου, Ευγενία/ Σαρμανιώτης, Χρήστος/ Ασημακόπουλος, Κώστας
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Keywords: | Services, Customer;Εξυπηρέτηση, Καταναλωτική;Export management companies;Εταιρείες διαχείρισης εξαγωγών;CRM (Customer relationship management);Διαχείριση πελατειακών σχέσεων |
| Issue Date: | 2010 |
| Citation: | Olympus International Conference on Supply Chains, Katerini, Greece, 2010 Sarmaniotis, C., Papaioannou, E., Assimakopoulos, C. (2010), Aspects of CRM Systems Employed by Export Companies in Thessaloniki Area, in the 1st Olympus International Conference on Supply Chains, 01-02 Oct, 2010, Katerini, Greece. |
| Abstract: | The purpose of this study is to investigate the degree of adoption and the implementation dimensions of customer relationship management systems (CRM) employed by export Greek companies in the area of Thessaloniki. CRM features which could influence customer satisfaction, loyalty, retention and repurchase intention have been examined. Moreover, it was extracted that when information technology is set, some marketing variables are written down in the CRM system of the enterprise. |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2010 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4599 |
| Other Identifiers: | http://www.teicm.gr/logistics/images/logisticsdocs/icsc2010/fullabstracts/5_6_ICSC2010_054_Sarmaniotis_et_al.pdf |
| Item type: | other |
| Submission Date: | 2018-02-27T18:19:34Z |
| Item language: | el |
| Item access scheme: | free |
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Assimakopoulos_Papaioannou_Sarmaniotis_Aspects_of_CRM.pdf | 169.39 kB | Adobe PDF | View/Open |
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