Intentions to boycott “unethical” hotels : a conjoint analysis

Sarmaniotis, Christos/ Delistavrou, Antonia/ Tilikidou, Irene/ Τηλικίδου, Ειρήνη/ Δελησταύρου, Αντωνία/ Σαρμανιώτης, Χρήστος


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Ecological accountability;Οικολογική συνείδηση;Ecological marketing;Οικολογικό μάρκετινγκ;Ethical tourism;Ηθικός τουρισμός
Issue Date: 2013
Publisher: University of the Aegean
Citation: Tilikidou, I., Delistaurou, A. & Sarmaniotis, C. (2013). Intentions to boycott “unethical” hotels: a conjoint analysis: An international multidisciplinary journal of tourism. 8(3):21-37.
Journal: An international multidisciplinary journal of tourism, vol. 8, no.3, 2013
Abstract: Presents examination of consumers’ intentions to boycott a hotel due to certain unethical business practices. The orthogonal design of Conjoint Analysis formulated 10 types of hotels based on 4 attributes: environmental damage, unethical labour conditions, price and ownership. The results indicated that almost all respondents declared their intentions to boycott those hotels, which have been accused of both environmental damage and unethical labour practises. Customers, who declared the higher intentions to boycott those hotels, accused solely for environmental damage, are above 34 years of age, employees and retired persons. These customers are influenced by their past boycotting experience and by their intentions to boycott brands “guilty” of financial support to wars and unfair profiting. Customers, who declared the higher intentions to boycott the hotels, accused solely for unfair labour practices, are also above 34 years of age. They would boycott their favourable brands if they were accused for exploitation of workforce.
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2013
URI: http://195.251.240.227/jspui/handle/123456789/4644
ISSN: 1792-6521
Other Identifiers: http://www.researchgate.net/publication/274078079_INTENTIONS_TO_BOYCOTT__UNETHICAL__HOTELS_A_CONJOINT_ANALYSIS
Item type: other
Submission Date: 2018-02-27T18:19:41Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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