The IKEA phenomenon

Γκιούρης, Θεόδωρος/ Μήλιος, Γεώργιος


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dc.contributor.advisorΓκιούρης, Θεόδωροςel
dc.contributor.authorΜήλιος, Γεώργιοςel
dc.date.accessioned2015-04-30T08:39:16Zel
dc.date.accessioned2018-02-27T19:12:44Z-
dc.date.available2015-04-30T08:39:16Zel
dc.date.available2018-02-27T19:12:44Z-
dc.date.issued2015-04-30T08:39:16Zel
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/6449-
dc.descriptionΠτυχιακή εργασία--ΣΔΟ--Τμήμα Λογιστικής και Χρηματοοικονομικής, 2015--αα6791el
dc.description.abstractThis report describes and analyzes some of the key points of IKEA’s excellence which are its vision, sustainability, supply chain, CSR and target costing. It shows how all these factors come together to create ‘value in use’ which fits present customers’ economic and ethical values. In addition, this report assesses IKEA’s financial statements through financial ratio analysis and compares results with IKEA’s biggest competitor, Furniture Brands International Inc in order to ascertain overall effectiveness and efficiency.el
dc.language.isoenel
dc.subjectStrategic managementel
dc.subjectIKEAel
dc.titleThe IKEA phenomenonel
dc.typeThesisel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-27T19:13:44Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilityfalseel
heal.type.elΆλλοel
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