The IKEA phenomenon

Abstract

This report describes and analyzes some of the key points of IKEA’s excellence which are its vision, sustainability, supply chain, CSR and target costing. It shows how all these factors come together to create ‘value in use’ which fits present customers’ economic and ethical values. In addition, this report assesses IKEA’s financial statements through financial ratio analysis and compares results with IKEA’s biggest competitor, Furniture Brands International Inc in order to ascertain overall effectiveness and efficiency.