Οι αντιδράσεις των καταναλωτών όταν τους εξαπατούν οι προωθητικές ενέργειες

Abstract

The present study aims to record the basic consumer reactions when they are exposed to misleading promotions by companies, for the purpose of cheating. Initially, the work focuses on the purchasing behavior of consumers. Then down the definitions, formulas, practices and techniques of deception, and misleading advertising. Studied the vulnerability of consumers to misleading business activities, consumer reactions are analyzed when they are misled by promotional activities, but also the consequences of these reactions. Finally, reference is made in the consumer protection organizations.