Consumers’ Patronage Intentions in Discount Retailing (Conference presentation)

Akturan, U.


Retail patronage has been studied throughout various studies in the marketing literature. However, there are a few studies concerning the consumers’ patronage intentions in discount retailing. This study examines how consumer characteristics, convenience, satisfaction and attitude affect discount store patronage intention. In the study data is collected from 600 consumers by face to face interviews and the hypothesis are tested by SEM. As a result, it was found that the discount store patronage intention is affected by price consciousness, sale proneness, attitude and satisfaction but not influenced by value consciousness and convenience.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Discount stores;Patronage intentions;Retailing;Εκπτωτικά καταστήματα;Προστασία αιγίδας;Εμπόριο λιανικής
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
URI: http://195.251.240.227/jspui/handle/123456789/1198
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Item type: conferenceItem
Submission Date: 2016-05-26T15:47:27Z
Item access scheme: free
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Publication date: 2012-06
Bibliographic citation: Akturan, U., 2012, 'Consumers’ Patronage Intentions in Discount Retailing', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 137-141.
Abstract: Retail patronage has been studied throughout various studies in the marketing literature. However, there are a few studies concerning the consumers’ patronage intentions in discount retailing. This study examines how consumer characteristics, convenience, satisfaction and attitude affect discount store patronage intention. In the study data is collected from 600 consumers by face to face interviews and the hypothesis are tested by SEM. As a result, it was found that the discount store patronage intention is affected by price consciousness, sale proneness, attitude and satisfaction but not influenced by value consciousness and convenience.
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Conference name: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Type of the conference item: full paper
Appears in Collections:ICCMI (2012)

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