Eureka! Institutional Repository

The rapid increase of internet usage in the latest decade, led the businesses online in order to present, promote or possibly sell online their products and services. The Web is used daily by lots of millions of people and became the predominant channel of information concession and pumping. The users use the search engines in order to find information wherever they are, because nowadays, a high proportion of searches are being performed via mobile phones or tablets. As a result of the facts above, we conclude that the presence of the websites on the first pages of search engine result pages gives the businesses a clear marketing boost. In this thesis, we are going to use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) technology in order to improve Methoni Apartments' (Website that presents apartments for sale in Methoni Pierias) rating in the search engine result pages.