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By a UN decision, 2017 was declared "International Sustainable Tourism Year" for development in recognition of the important role of sustainable tourism as a positive mean of eradicating poverty, protecting the environment, improving the quality of life and contributing to dimension of sustainable development. Taking this decision in mind and wishing to highlight the benefits of implementing sustainable development policies, we have developed the present work which examines the sector of sustainable tourism in Northern Greece. Initially, the issue of tourism is presented and its relation to the natural environment, economy and the society of a destination is analyzed. The concept, forms and values of sustainable tourism are then studied, while examining the importance of support and the role of governments. Then the question of the image of a tourist destination and how it can affect and influence a visitor is approached. An attempt is made to record the current situation in Greece on issues of sustainable tourism, while at the same time there is a reference to various initiatives and actions taking place in areas of Northern Greece. Finally, our conclusions and suggestions are presented after having analyzing all of the above.