Η συμβολή των μέσων κοινωνικής δικτύωσης στην τουριστική ανάπτυξη του Εθνικού Πάρκου Δέλτα Αξιού (μελέτη περίπτωσης) (Bachelor thesis)

Κανατίδου, Χριστίνα


The present assignment was conducted as a part of the graduate course in "Business Administration" of the Alexandrian Technological Educational Institute of Thessaloniki, aiming to highlight the contribution of social media to the tourism development of the Axios Delta National Park. The exploration of the subject of the present research work will be carried out by conducting secondary research (desk research) on conceptual approaches, as well as research of primary data (field research) to explore the prospects for tourism development through the use of social networks. In particular, the work consists of six chapters, of which the first four are the theoretical part of the work, which attempts to conceptually approach social networks, protected areas, potential tourism development through social networks, and the presentation of the spatial investigation module. In the last two chapters the methodology used to carry out the research is explored, presenting the results and conclusions, as well as recommendations on the potential tourism development of the area through the use of social networks.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας. Τμήμα Εμπορίας και Διαφήμισης.
Keywords: Κοινωνικά δίκτυα;Βιώσιμη Τουριστική Ανάπτυξη;Εθνικό Πάρκο Δέλτα Αξιού;Social Networks;Sustainable Tourism Development;Axios National Park
Description: Πτυχιακή εργασία -- Σχολή Διοίκησης και Οικονομίας -- Τμήμα Εμπορία και Διαφήμισης, 2019 (α/α 10804)
URI: http://195.251.240.227/jspui/handle/123456789/13894
Appears in Collections:(πρωην) Τμήμα Εμπορίας & Διαφήμισης

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