Eureka! Institutional Repository

The object of this paper is a Customer Relationships Management (CRM) system and its evolution to a Social CRM system. Our purpose is on one hand to study and record relevant bibliography regarding a Social CRM, as the concept is relatively new and there is not much available relevant literature, and on the other hand to design a prototype Social CRM system adapted for our educational institute. Our implementation effort was influenced by a comparison we did regarding Social CRM applied in universities in other countries and the study of how those use already existing Social CRMs to achieve better communication between students and professors. Finally based on the above we present a prototype implementation of our idea of a Social CRM system tailored for the A.T.E.I. Thessaloniki.