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Purpose: The thesis was developed in the framework of the postgraduate study program "Administration and Organization of Educational Units" of the School of Economics and Management of the Department of Marketing and Tourism Management of the International University of Greece. The subject of this thesis is the design of a marketing plan of a newly established primary education organization providing educational services and in particular the establishment and operation of a private elementary school in the prefecture of Kastoria. Due to the current economic situation currently prevailing in the country, it is essential that the study be drafted in order to assess the degree of sustainability of the training organization over three years from the date of its launch. Methodology: Initially, the market environment statistics in which the private elementary school will be developed and operated will be quoted. Then, are identified, the reasons for its existence, the philosophy and the purpose of the presence of a new private elementary school in the market of Kastoria. Then follows the marketing mix analysis of the private elementary school, through which it is clearly identified, the product / service offered, the pricing policy to be followed, the distribution channels through which the distribution network of the services provided is enhanced, the promotional and advertising policies through which effective communication and disclosure of the services provided to customers, human resources - personnel is the basic human resources of the school community, the physical and technological environment and the operational process. Then is analyzed the interior environment (school address, location, building infrastructure, human resources, interior material - technological environment, organization) and the external environment (socio-cultural factors, political / legal factors, economic factors, technological factors) organization. A SWOT analysis follows, in which an attempt is made to identify strengths and weaknesses as well as opportunities and threats that will be particularly useful for the course of the operation of the educational organization. In addition, PESTLE Analysis follows, which is very useful in terms of the political, economical, social, technological environmental as well as the legal and legislative framework and environmental issues. An important part is the development of marketing strategies and the setting of goals. Conclusions: The economic study is vital to the sustainability of the educational organization, and this is achieved through the financial analysis of its course over a three-year period. From this it follows that the school as a whole gives the image of a profitable and independent educational organization.