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The present master thesis examines the impact of digital marketing and advertising have in post-secondary education (colleges) in the Region of Central Macedonia. Specifically, this research aims to investigate and answer six research questions which refer to how important digital marketing and its tools is for private post-secondary education in the Region of Central Macedonia, how important advertising for private post-secondary education is, which of the social networking platforms are important for private post-secondary education, if content marketing is an effective practice for colleges of private post-secondary education of Central Macedonia and which type of advertising ,the online or the traditional advertising, have the greatest effect. In the first part of the thesis, there is the theoretical part, which presents the bibliographic overview of digital marketing, its tools and its importance in private post-secondary education. Next, are presented the content marketing and the importance of social networks and its platforms for private post-secondary education. The last part of the literature review presents which of the traditional and online ads are used by colleges. In the second part, are presented the general results of the research and as well as the results which have been obtained from the parametric T-Test. The results of this research have shown that digital marketing has a significant impact in private postsecondary education in the Region of Central Macedonia, with the most important tools being SEO, the website of each college, email and mobile marketing. Also, based on the results of the research, content marketing and social networks have a significant impact on the promotion of colleges and their efforts to attract students. Finally, online advertising is an important tool for the colleges of private postsecondary education compared to traditional advertising, which does not offercolleges the same effectiveness.