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The present study describes the development of a marketing plan for the 1st Special and Professional, Institute of Education and Knowledge in Thessaloniki. The work begins with the bibliographic overview of marketing and its role in education, but also in particular in the marketing of educational units, addressed to the 1st Special and Professional, Institute of Education and Knowledge of Thessaloniki. Following is a detailed presentation of the 1st S.P.I.E.K. in Thessaloniki with all the relevant information useful to the reader. Next, a description of the theory of marketing plan is given and the main part of the study that is the Marketing Plan for the 1st S.P.I.E.K. of Thessaloniki is developed. There is also a second part of the project, in which there are 20 interviews with the parents of the students in the laboratory and with the help of their parents. The second part begins with the methodology used to conduct the research. The qualitative analysis of the interviews is then followed by the conclusions that the diplomatic work concludes.