Γνώσεις, απόψεις και στάσεις των καταναλωτών για την επισήμανση των τροφίμων και τη διατροφική ετικέτα τους (Bachelor thesis)
Κεχαγιόγλου, Αναστασία-Λυδία/ Βακρατσά, Νικολέτα/ Κουνέλη, Μαρία
Introduction: Food labeling and, in particular, the nutrition label helps informed consumers to make healthier food markets and to choose the best foods according to their needs. The importance of the nutrition label to consumer health is obvious, as long as it is true, detailed and simple to understand. In recent years, nutritional information is provided in the form of a table or mesh, usually found at the back of the food package. With the development of labeling, it has been supplemented by a variety of simple nutrition information that appears on the front of pack (Front-Of-Pack). There is therefore a real and pressing need for a system that allows consumers to have easy and direct access to important information about the content of the food.
Purpose: This research explores consumer knowledge, attitudes and point of view on the food labeling and its nutritional label.
Methodology: Data collection of this research was conducted using questionnaire. Samples were randomly distributed to various areas in Greece, with the prefectures of Thessaloniki and Lesbos being the most important. The survey involved 1200 people, aged 18-60 years. Finally, the questionnaires were analyzed and the conclusions came by using the ibm SPSS v.21 statistical package.
Results-Conclusions: Out of the total sample (N = 1,200), 50.3% were men and 49.7% were women. The majority of respondents, 51.9%, belonged to the 18-30 age group. The 44.7%, as well the majority of respondents, said it spends 15 minutes to buy food. In addition, 43.9% responded that its markets are affected by the label's nutrition information, 42.3% said it reads the recommendation in large-scale, 38.1% reads nutritional claims, and 43.3% believes that the label help them to achieve a healthier lifestyle. Finally, 53.3% of respondents suggested using simpler words on the food labels, as a mean of improvement. Only a small percentage (two in ten) of consumers read the basic nutrition label information when purchasing food for the first time. In addition, consumers first observe the external characteristics of the packaging and then they are informed of the nutritional value of the food. Finally, reading the labels seems to be related to age, educational level, BMI and consumer health status.
Institution and School/Department of submitter: | Σχολή Γεωπόνων και Τεχνολογίας Τροφίμων και Διατροφής / Τμήμα Διατροφής και Διαιτολογίας |
Subject classification: | Food--Labeling Τρόφιμα--Επισήμανση Consumers--Attitudes Καταναλωτές--Στάσεις Consumer behavior Καταναλωτική συμπεριφορά |
Keywords: | έρευνα;δείγμα;διατροφική ετικέτα;επισήμανση;διατροφικοί ισχυρισμοί;γνώση;αξιολόγηση;ερωτηματολόγιο;καταναλωτές;research;sample;nutritional label;labeling;nutritional claims;knowledge;evaluation;questionnaire;consumers |
Description: | Πτυχιακή εργασία – Σχολή Γεωπόνων και Τεχνολογίας Τροφίμων και Διατροφής – Τμήμα Διατροφής και Διαιτολογίας,2018 α.α 9469 |
URI: | http://195.251.240.227/jspui/handle/123456789/15272 |
Appears in Collections: | Πτυχιακές Εργασίες |
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http://195.251.240.227/jspui/handle/123456789/15272
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