Ηλεκτρονικό Εμπόριο προϊόντων στην περιοχή της Μυτιλήνης (Bachelor thesis)

Σανιδά, Μεταξία


Trust in online transactions is still vital to the success of e-commerce. The advent of technology as a mediator of human life has a consequential value. The structure of this paper is based on both a literature review and a research with the aim of investigating the attitude of consumers towards the electronic shopping of products. In recent years, ecommerce has become an integral part of the global retail landscape. Like many other industries, the retail landscape has undergone a major transformation since the advent of the Internet, and thanks to the ongoing digitization of modern life, consumers from almost every country are now taking advantage of the benefits of online shopping. Internet users can choose from various online platforms to browse, compare and buy the items or services they need. While some sites specifically target B2B (business-to-business) customers, individual consumers also present a huge number of digital possibilities. This thesis consists of four chapters. More specifically, in the first chapter, a bibliographic review is carried out regarding electronic commerce in terms of definition, categories, advantages and disadvantages. Then, in the second chapter, e-commerce in Greece is presented with the use of statistical data in recent years. Then, in the third chapter, a review of research regarding electronic commerce from the business side is carried out. Finally, in the fourth chapter of the thesis, a research is carried out with the aim of investigating the existence and use of an online store selling products by companies based in Mytilini. To conduct the research, a questionnaire was given in electronic form. The questionnaire was shared via email. The answers were obtained through google forms in excel format. A quantitative analysis of the answers was done using Excel and the results were presented using graphs. Keywords Electronic
Institution and School/Department of submitter: Σχολή Οικονομίας και Διοίκησης - Τμήμα Λογιστικής και Πληροφορικών Συστημάτων
Keywords: Ηλεκτρικό Εμπόριο;Καταναλωτής;Χρήση Πληροφοριών και Επικοινωνίας;Ηλεκτρονική Αγορά
Description: Πτυχιακή εργασία - Σχολή Οικονομίας και Διοίκησης - Τμήμα Λογιστικής και Πληροφορικών Συστημάτων, 2022 (α/α 13889)
URI: http://195.251.240.227/jspui/handle/123456789/16860
Appears in Collections:Πτυχιακές Εργασίες

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