Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 103
| Title | Author(s) | Issue date |
| The Effects of the Environment on Public Relations and Advertising as Key
Elements of Promotion Strategy in the Marketing Efforts | Balta Peltekoğlu, F.; Hürmeriç, P. | 26-May-2016 |
| Greek Pharmacy Retailing in Transition: Some Preliminary Evidence | Theodoridis, C.; Θεοδωρίδης, Χ. | 26-May-2016 |
| Methodical Aspects of Researching Issues in Retail Marketing | Petrova, D. | 26-May-2016 |
| Development of Multi-channel Commerce in the Republic of Serbia | Koncar, J.; Lekovic, S. | 26-May-2016 |
| The Use of ARIMA Model Approach in Marketing – Application to Sales
Forecasting | Juznik Rotar, L. | 26-May-2016 |
| Consumers’ Patronage Intentions in Discount Retailing | Akturan, U. | 26-May-2016 |
| Business-to-Business Brand Extension into Consumer Markets: An
Investigation of Consumer Attitudes | Singh, J.; Kalafatis, S.; McGill, J.; Καλαφάτης, Σ | 26-May-2016 |
| Consumer Evaluation of Cobrands: The Role of Brand Positioning Strategies | Singh, J.; Kalafatis, S.; Blankson, C.; Passera, M.; Καλαφάτης, Σ | 26-May-2016 |
| Consumer Attitudes towards Healthy Food Products: The Mediating Effects of
Nutrition Claims | Yagci, M. İ.; Sahin, A.; Atilgan, K. O. | 26-May-2016 |
| Fashion Brand Perceptions in Light of The Global Financial Crisis | Panagiotalides, A.; Παναγιωταλίδης, Α. | 26-May-2016 |
| Brand Segmentation Study of Bulgarian Markets for Fast Moving Consumer
Goods and Durable Products | Naydenova, E. | 25-May-2016 |
| Attitudes of High Tech Products Users: Optimum Time Space between Successive
Versions Released in the Market | Fidanyan, M.; Torosyan, T. | 25-May-2016 |
| Cause-Related Marketing Success and Product Innovation: An Integrated
Conceptual Framework and Research Propositions | Christofi, M.; Vrontis, D.; Leonidou, E.; Βρόντης, Δημήτριος; Λεωνίδου, Ελένη | 25-May-2016 |
| Research on Greek Consumer Satisfaction towards Private Label Products
During Financial Crisis | Vlachakis, S.; Kargidis, T.; Belidis, A; Bλαχάκης, Σ.; Καργίδης, Τ.; Μπελίδης, Α. | 25-May-2016 |
| Can Stressful Events Affect Our Consumer Day-Life? Empirical Results of
Preliminary Focus Group Analysis to Student Groups with the Use of a Life
Stress Inventory Model | Vassiliadis, C. A.; Fotiadis, A. K.; Andronikidis, A.; Βασιλειάδης; Φωτιάδης; Ανδρονικίδης | 24-May-2016 |
| Identity Formation and Self-Esteem through Anime Consumption | Ting, D. H.; Lim, W. M | 24-May-2016 |
| The Role of Sensory Stimuli on Perceived Quality of Cosmetic Products: An
Empirical Examination of the Buying Process of Pharmaceutical Face Creams | This item is probably protected by Copyright Legislation; Theofanides, F.; Kerasidou, E.; Θεοφανίδης, Φ.; Κερασίδου, Ε. | 24-May-2016 |
| Consumer Choice Based on Reasons: The Case of Framing Effects | Tarnanidis, T.; Tarnanidis, Y.; Ταρνανίδης, Τ.; Ταρνανίδης, Υ. | 24-May-2016 |
| A Compilation and Review of Values Driving Food Choice | Sapountzis, N; Gounas, A; Γούνας, Α; Σαπουντζής, Νίκος; Γουνάς, Α | 24-May-2016 |
| Consumers’ Attitudes toward Food Labelling in the Western Balkans | Ognjanov, G.; Stojanović, Ž. | 24-May-2016 |
