Exploring brand confusion in advertising campaigns of hotels and airlines
Christou, Evangelos/ Χρήστου, Ευάγγελος
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Issue Date: | 2004 |
| Citation: | Christou, E. (2004). Exploring brand confusion in advertising campaigns of hotels and airlines. Πρακτικά συνεδρίου από 59ο Annual I-CHRIE (International Council on Hotel, Restaurant & Institutional Education) Convention & Exhibition που διεξήχθη σε Philadelphia, U.S.A. Φορέας διεξαγωγής I-CHRIE. Annual I-CHRIE (International Council on Hotel, Restaurant & Institutional Education) Convention & Exhibition, Philadelphia, 2004 |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2004 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4514 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
Files in This Item:
There are no files associated with this item.
Please use this identifier to cite or link to this item:
This item is a favorite for 0 people.
http://195.251.240.227/jspui/handle/123456789/4514
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
