Exploring brand confusion in advertising campaigns of hotels and airlines
Christou, Evangelos/ Χρήστου, Ευάγγελος
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Issue Date: | 2004 |
| Citation: | Christou, E. (2004). Exploring brand confusion in advertising campaigns of hotels and airlines. Πρακτικά συνεδρίου από 59ο Annual I-CHRIE (International Council on Hotel, Restaurant & Institutional Education) Convention & Exhibition που διεξήχθη σε Philadelphia, U.S.A. Φορέας διεξαγωγής I-CHRIE. Annual I-CHRIE (International Council on Hotel, Restaurant & Institutional Education) Convention & Exhibition, Philadelphia, 2004 |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2004 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4514 |
| Item type: | other |
| Submission Date: | 2018-02-27T18:19:22Z |
| Item language: | el |
| Item access scheme: | free |
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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http://195.251.240.227/jspui/handle/123456789/4514
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