Επιχειρηματικός στρατηγικός σχεδιασμός της ιδιωτικής εκπαιδευτικής μονάδας “ZÜRCHERSPRACHSCHULΕ“ (Master thesis)
Παπαχρήστου, Θεοφανώ
The present master thesis includes the presentation and analysis of a business idea andthe overall
perspective. More specifically, it includes and illustrates the way in which an educational
organization in the wide area of Athens could work in an efficient and profitable way today. The
research begins with the main definitions and content of the enterprise, which is the private
school “ZürcherSprachschule”. The vision of the enterprise and the purpose of its existence are
also being illustrated. The main objective is to adequately represent itself as german
languageprivate school, a 21st century world-class educational institution with solid foundations.
Regarding the context in which the business may operatein Greece, the trend of enrolling in
private schools has been declining in recent years due to the economic crisis in which the country
is currently found. When it comes down to the best part of private education in Greece, it alladds
up to several hundred thousand euros, as estimated. It is worth mentioning that the language
sector is very strong and resilient, despite the economic difficultiesdue to the external
environment.
ZürcherSprachschule serves the marketplace that wants high level education services based on
the German and Swiss education system, principles and philosophy as advocated by the school's
mission. As a natural conclusion to the globalization, many foreign multinational executives take
up positions in offices based in Athens, and therefore require an international, certified job with
high standards of welfare to their children for the time of their relocation.
Based on the above analysis, ZÜRCHER SPRACHSCHULE's competitive advantage is its
authentic culture, starting from classrooms, offices, social events up to parent groups, as well as
celebratinggerman and swiss national holidays and traditions pluscommunication with the
external environment and the global community.
Culture itself is a very valuable asset as a product, therefore if it ain’t being replicated (indefinite
value-creation factor) or exploited by the organization as a resource or asset,the competitive
advantage will be held as sustainable.
Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας/ Τμήμα Διοίκησης & Οργάνωσης Εκπαιδευτικών Μονάδων |
Subject classification: | Στρατηγικός σχεδιασμός Strategic planning Μάρκετινγκ -- Διοίκηση και οργάνωση Marketing -- Management Ιδιωτικά σχολεία-- Σχεδιασμός -- Ελλάδα Private schools -- Planning -- Greece |
Keywords: | Στρατηγική Μάρκετινγκ;Marketing Strategy;Ανάλυση αγοράς;Market analysis;Κερδοφορία;Profitability;Τμηματοποίηση πελατών;Customer segmentation;Ανάλυση SWOT;SWOT analysis;PEST ανάλυση;PEST analysis |
Description: | Μεταπτυχιακή εργασία - Σχολή Διοίκησης και Οικονομίας - Τμήμα Διοίκησης και Οργάνωσης Εκπαιδευτικών Μονάδων, 2019 (α/α 11211) |
URI: | http://195.251.240.227/jspui/handle/123456789/14423 |
Appears in Collections: | Μεταπτυχιακές Διατριβές |
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File | Description | Size | Format | |
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Papaxristou.pdf | 1.35 MB | Adobe PDF | View/Open |
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