Eureka! Institutional Repository

The present master thesis includes the presentation and analysis of a business idea andthe overall perspective. More specifically, it includes and illustrates the way in which an educational organization in the wide area of Athens could work in an efficient and profitable way today. The research begins with the main definitions and content of the enterprise, which is the private school “ZürcherSprachschule”. The vision of the enterprise and the purpose of its existence are also being illustrated. The main objective is to adequately represent itself as german languageprivate school, a 21st century world-class educational institution with solid foundations. Regarding the context in which the business may operatein Greece, the trend of enrolling in private schools has been declining in recent years due to the economic crisis in which the country is currently found. When it comes down to the best part of private education in Greece, it alladds up to several hundred thousand euros, as estimated. It is worth mentioning that the language sector is very strong and resilient, despite the economic difficultiesdue to the external environment. ZürcherSprachschule serves the marketplace that wants high level education services based on the German and Swiss education system, principles and philosophy as advocated by the school's mission. As a natural conclusion to the globalization, many foreign multinational executives take up positions in offices based in Athens, and therefore require an international, certified job with high standards of welfare to their children for the time of their relocation. Based on the above analysis, ZÜRCHER SPRACHSCHULE's competitive advantage is its authentic culture, starting from classrooms, offices, social events up to parent groups, as well as celebratinggerman and swiss national holidays and traditions pluscommunication with the external environment and the global community. Culture itself is a very valuable asset as a product, therefore if it ain’t being replicated (indefinite value-creation factor) or exploited by the organization as a resource or asset,the competitive advantage will be held as sustainable.