Eureka! Institutional Repository

This study is a survey of primary data which studies the behavior of consumer complaints expression with the use of electronic means in relation to food and agricultural products. This comes from a possible unpleasant experience that every person may have and wants to share with others, even with the company that produces or procures the product. Results obtained from a judgment sample and the tool that used is a structured questionnaire in which collected the answers of the interviewees that we have chosen and believe that would give us rational results. Then, by analyzing the questionnaires we observed that we were able to reach on important conclusions about the subject of our research and to appropriately formulate our proposals.