Eureka! Institutional Repository

At the international level as well as in Greece, organic farming products are gradually gaining a greater share of the agricultural market. Consumers seem to be pushing for more environmentally friendly products and one such option is organic products. Due to the particularities of this sector of agriculture, the trade in organic agricultural products is also affected. The present work focuses on the study of commercial behavior of N. Grevena organic growers. The purpose of the research is to investigate the extent to which organic farmers are involved in marketing their products and whether they recognize their importance. To this end, the integration of factors with the marketing mix into farmers decisions is considered. Next, the relationship between characteristics and marketing problems is examined. The main conclusions that emerge are that the amount of the subsidy is not the main factor affecting the choice of type of 8 crop on a farm and the type of animals to be raised on an animal farm. In addition, organic growers use this wholesaler almost exclusively as a marketing channel, and finally the size and direction of exploitation appear to be related to some degree to exploitation marketing problems.